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India’s Most Contrarian Snacking Report
Download the exclusive report on why health isn’t why Indian homes choose snacks. Insights from 250 women across the Hindi heartland, decoded by Vitral Brand Expertise.
“This is the kind of consumer reality most marketers choose to ignore. VBE puts it on paper. Every food brand team, serious about winning in India, should read this report before their next strategy meeting.”
what you'll learn:
- Why health claims fail to drive repeats
- Women's role in snack acceptance
- Practical insights to sharpen your brand strategy
What is it all about?
This is not a study of health-focused moms or urban millennials. ‘Beyond Healthy: What Really Drives Snack Acceptance in Indian Homes’ captures insights from 250 women across the Hindi heartland who decide what snacks enter Indian homes, from bhujia to biscuits, noodles to traditional sweets.
What may seem like old school or unaware choices are, in fact, grounded in clear and pragmatic logic. Sensory satisfaction matters. Health claims do not. Loyalty is a myth.
This report is for brand builders who respect the ground reality and build brands that last.